Thanks for visiting my portfolio site. Below you’ll find my credentials. Please don’t hesitate to contact me for any additional info or clarification on anything you see here on my site. I’d love to chat with you! – Laura
Craft Worldwide-Boston, Framingham, MA 7/2016 – present
Senior Graphic Designer 7/2016 – present
In July of 2016, the agency department within Staples was acquired by Craft Worldwide as their new Boston-area office. As Senior Designer in this new office, I continue my previous roll held at Staples: supporting the Staples Brand Group marketing team with on-brand marketing materials and product packaging. Additional tasks and activities include art-direction of junior staff on a daily basis, assistance in budget-development for projects, planning of in-house photography shoots and direction of off-shore Craft production teams.
Staples, Framingham, MA
Lead Graphic Designer 12/2011 – 7/2016
Currently I am a lead graphic designer within Staples’ internal agency. I support design and marketing initiatives within the Staples Brands Group, specifically all packaging initiatives. Additionally, I regularly assist with managing/art directing the work of junior/mid-level contract designers on our team, on a project-by-project basis.
Catapult Thinking LLC, Boston, MA
Senior Designer 5/2006 – 11/2011
At Catapult I worked on a wide variety of strategy-led design projects for clients in the industrial safety, music, and pet industries. Working on a three-person design team allowed me the opportunity to be directly involved from project kick-off to delivery. I played an integral role in project brainstorming and concepting, participated often in brand strategy phases of projects, along with simultaneously balancing concept execution and production art tasks. I was also delegated the client-management roll on various projects during periods of staffing cut-backs. These experiences vastly expanded my client communication, workflow scheduling and project management skills.
Additionally, I was able to increase my knowledge of user-centered research through collaboration with the research team and involvement in their research process on different levels (i.e. assisting in user interviews and preparation of research documentation).
Clients include: Ansell, Halo Purely for Pets, Sperian Protection, KORG USA, Vox Amplification, and Harman International
Projects include: retail packaging, brand architecture, brand identity, tradeshow booth, microsites, advertising campaigns,
direct mail, internally facing presentation documents
Design Continuum, Newton, MA
Contract Designer 7/2009-8/2009
This was a two-month contract as a lead designer on two POP display projects for a leading telecommunications client. Both projects included in-store posters, stanchion signs, merchandise display graphics and window decals.
Arnold Worldwide, Inc., Boston, MA
Layout Artist 6/2003 – 5/2006
At Arnold I worked primarily on the Celebrity Cruises account as a layout artist on their travel brochures. I assisted the design team in executing their design concepts while maintaining quality production art files required by the Mechanical Art and Print Production teams. I assisted the design team executing their concepts, through extensive image sourcing and image management, file building from design templates, and management of legal content and general copy edits.
I was also actively involved in the output and creation of 2D and 3D mock-ups and presentation materials for new business pitches and client presentations.
Massachusetts College of Art, Boston, MA
Department of Environmental Design
Freelance 3/2003 –8/2004
This long-term freelance project was a promotional direct mail piece for the Architecture program with the aim to inform prospective students of the architecture major at MassArt through showcasing numerous examples of student work.
Massachusetts College of Art, Boston, MA
Department of Communication Design
Teaching Assistant 1/2003-5/2003
As a teaching assistant for Communication Design Chairwoman Elizabeth Resnick, I helped lead class critiques and software tutorials in the junior year Graphic Design course. Outside of class hours I was regularly available to students for creative guidance on projects and technical assistance with software programs.
Hill, Holliday, Connors, Cosmopolus, Inc., Boston, MA
Intern 6/2001 – 8/2001
At Hill Holliday I was assigned to both the art buying and creative services studio. In art buying department I scheduled book viewings for photographers nationwide and called in portfolios on a daily basis for various projects as requested by art directors and art buyers. In the creative services studio I participated in the output of various in-house print projects, as well as ran proofs and did retouching on print work for multiple clients.
MAC OS X platforms: CS5 Adobe Photoshop; Adobe Illustrator; QuarkXpress; InDesign; Microsoft Office suite; Extensive studio craft skills; project-management of small accounts. Also, knowledge (via technical training only) of Adobe Dreamweaver and basic CSS/HTML.
Massachusetts College of Art, Boston, MA 1999 – 2003
BFA with honors – Graphic Design