After many successful projects with the Ansell industrial team, we moved onto help another business unit within Ansell that specialized in a commercial offer of first responder, construction and military gloves. This business unit had just began working with a new name, Active Armor and asked us to help them build its brand image. Our first go at this challenge included user research over the spelling of the name, which led our teams to ActivArmr. Then, extensive work on identity design and brand language followed, culminating in a 50+ page guidelines document covering the gamut of both brand architecture to color palettes and imagery direction. Finally, an internally-facing video created with imagery (from the guidelines) and stock footage was created to promote the new brand at an Ansell global summit in Sri Lanka this year.