Care Thread: Branding & Web
Care Thread: Branding & Web
Care Thread: Branding & Web
Care Thread: Branding & Web
Care Thread: Branding & Web
Care Thread: Branding & Web
Care Thread: Branding & Web
Care Thread: Branding & Web

Care Thread: Branding & Web

Care Thread is a Providence, RI based company which provides highly-secure (HIPAA-compliant) communication tools and team-based collaboration solutions to hospital care-teams (doctors, lab staff, nurses, etc.). Their web and mobile application serves as a finely-tuned communication ‘engine’ that not only keeps a patient’s care-team on the same page, but integrates seamlessly with preexisting software and programs.

The Care Thread visual brand was built with this connectivity in mind. A flexible, fluid and colorful thread visual connects all the individual team members, emphasizing how Care Thread’s various features build an overall streamlined patient and care-team experience.

This project consisted of brand and identity development, an icon system for deployment into the Care Thread app design, and the front-end development of a responsive web design. (developed by the genius-team at California-based design and development firm Motionstrand)