Cynthia Rowley for Staples
Cynthia Rowley for Staples
Cynthia Rowley for Staples
Cynthia Rowley for Staples
Cynthia Rowley for Staples
Cynthia Rowley for Staples

Cynthia Rowley for Staples

Staples partnered with fashion designer Cynthia Rowley to create a suite of desk and office accessories exclusively sold at Staples stores. Packaging for these products included hang-tags, stickers, bags and bands. Exploratory creative looked into not only visual aesthetics but how to appropriately balance the Staples and Cynthia Rowley brands on package.

Final packaging leaned extremely streamlined and minimal to let the vibrant product patterns and colors dominate on shelf.