When it came time to come up with innovative new school supplies, Staples went right to the source for inspiration — students. The result: Designed by Students. Original, portable, comfortable, smart and just plain awesome school essentials invented by students for students.
Eleven products were brought to market, including backpacks, small storage and portable work surfaces. Each product was based on the ideas and prototypes middle school students created. The Designed by Students campaign consisted of packaging components, in-store product display, video, web and digital assets.