Office Depot Brand Positioning
Office Depot Brand Positioning
Office Depot Brand Positioning
Office Depot Brand Positioning
Office Depot Brand Positioning
Office Depot Brand Positioning
Office Depot Brand Positioning

Office Depot Brand Positioning

The Office Depot marketing team brought us a challenge to enhance their private brand portfolio through intensive brand story telling that gave internal audiences (product developers and buyers) an informative tool to understand the brands they were tasked to grow.

Through a series of intensive aspirational brand books, we helped Office Depot team members to understand the importance of on-target product buys and product creation that would support and create a strong cohesive product portfolio.

This particular project was heavy on design team supported brand strategy; the end product expressing each brand with strong aspirational visuals and very tight messaging and positioning content.