Philips Respironics
Philips Respironics
Philips Respironics
Philips Respironics

Philips Respironics

Working with our colleagues in a nearby product design firm, Catapult took on the task of creating several conceptual packaging directions for a Philips medical device used to treat chronic insomnia patients without the use of drugs. As the product designers worked on creating a user-centric housing and storage device for the product, we created several packaging concepts that followed the Philips brand guidelines in regards to graphic structure, but also recommended interesting form studies other than the basic box. The final deliverable was a set of 2-3 design intent files including package content mapping, intent for illustration and photography style and streamlined and simple product messaging.