Well known for their top-tier offering of microphone products, Shure asked Catapult several years ago to help support their equally high-end PSM Series of in-ear monitors. In-ear monitors significantly improve performers’ ability to hear themselves on while performing on stage. Multiple components (the ear piece, monitor pack and monitor station) are integral parts to the system, and therefore create a complex story to tell.
In the beginning, Catapult created several communications tools to support earlier versions of the PSM series (starting with the PSM400). Fast forward to current times, the PSM900 really just needed a comprehensive product launch brochure and succinct messaging to continue to build on this earlier foundation of storytelling. Supported with both a product and on-location shoot, the product launch brochure successfully told a quick but concentrated story of their new offer.