Style at Staples
Style at Staples
Style at Staples
Style at Staples
Style at Staples
Style at Staples
Style at Staples
Style at Staples
Style at Staples
Style at Staples

Style at Staples

Style at Staples is a boutique collection of home and office products from a rotating collection of fashion designers, with the ultimate goal of offering Staples customers that unique item (or several) to express their personality within their workspace. Style at Staples includes products from the feminine-floral Paperchase, the runway-inspired Cynthia Rowley, and the understated-sophistication of Russell+Hazel.

I started this project with the overall brand development for Style at Staples for a launch release on a lightning-quick timeline (the ‘teal/frames’ campaign), and then art-directed designers on the the development of the second phase of the brand, which included development of a final and extensive brand guidelines document.