The Henley Group is a local commercial mortgage restructuring firm that desired some basic start-up communications materials on a snug budget. This fast-paced project included a brand positioning phase, an identity phase and a website-development page. A workshop approach was used to help our ‘new-to-the-creative-experience’ client communicate her desires for her brand image. Heavy use of competitive and industry vertical benchmarking along with more design trend mapping helped her articulate her likes and dislikes, and fueled our launch of the design exploration stage. Using an intuitive WordPress based structure, the Henley Group’s website featured a no-nonsense structure with easily tangible story telling that could resonate with all different sorts of potential clients and partnering firms. The website also included a video-piece consisting of an interview with the founder of the company, written, shot and directed in-house on a modest budget.